LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via satellite. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and strea